MultiChoice Ghana, the operator of DStv, has firmly responded to the Minister for Communications, Digital Technology, and Innovation, Hon. Samuel Nartey George, regarding his recent demand for a reduction in DStv subscription prices.
In a press release dated August 3, 2025, the company expressed concern over the Minister’s public statements, describing them as unfortunate, especially in light of ongoing behind-the-scenes discussions with government authorities.
“Regrettably, the Honourable Minister has taken this stance, notwithstanding our ongoing endeavours to engage with the Honourable Minister candidly and in good faith on this important matter,” MultiChoice stated.
MultiChoice revealed that it has already presented a proposal to both the Minister and the National Communications Authority (NCA), offering alternative avenues for engagement and resolution.
With over 30 years of operation in Ghana, the company stressed its long-standing relationship with local employees, agents, retailers, and dealers, expressing concern over the possible impact of a regulatory impasse on their livelihoods.
“We are mindful of the dire implications that an impasse may have on you and your livelihoods, and we assure you that we are committed to working together with the Honourable Minister and the NCA to resolve this matter.”
The Minister’s demand came on the back of recent appreciation of the Ghanaian cedi, which he believes should lead to a downward review of subscription fees. MultiChoice, however, disagrees with the proposed method of reduction.
“While we appreciate the recent appreciation of the cedi (which we have never referred to as a ‘fluke’), it is not tenable to reduce the DStv subscription fees in the manner proposed by the Minister.”
The company went on to assure subscribers that it consistently works to keep prices affordable, despite rising operational challenges.
“MultiChoice values its subscribers and endeavours at all times to keep DStv subscription fees as low as possible, despite the extremely challenging competitive and macro-economic environment in which we operate, without compromising on customer choice and the quality of the services we offer.”
The Minister had earlier set a deadline of Wednesday, August 7, for MultiChoice to lower its subscription rates or risk facing sanctions, including a possible suspension of its operations in Ghana.
As the deadline approaches, industry stakeholders and DStv users await further developments on what could be a defining moment in Ghana’s digital broadcasting sector.
